What does a trademark do?

The most essential and basic function of trademark is to distinguish the same goods or services. A trademark is the simplest and most effective way to identify a product or service, which is why some people metaphorically say that a trademark is the face of a product. With a trademark, we can distinguish the different sources of the same product, which helps to protect the legitimate rights and interests of He. It is not uncommon for dozens or even hundreds of companies in a country to produce and trade the same kind of goods, along with similar goods imported from abroad. In this case, to distinguish the producers and operators of the same kind of goods, its important symbol is the trademark.

 

Two, commodity quality supervision role

The trademark itself is not a sign of the quality of the goods, but the reputation of the trademark depends on the quality of the goods. The better the quality of the goods, the higher the reputation of the trademark, the quality of the goods is the soul of the reputation of the trademark. With the trademark, can promote the producers pay attention to the reputation of the trademark, improve the quality of goods. In order to expand the market for its products and have a certain competitiveness, an enterprise must strive to improve the quality of its products and maintain the reputation of its trademark in the minds of customers.

 

Three, the guiding role of commodity selection

With the trademark, it can help to recognize the purchase of goods and protect the interests of consumers. When consumers buy commodities, no matter they are attracted to the name, use the habit, or try a new commodity, the first thing they see is the trademark logo. Goods use trademark embellishment to attract customers, guide and stimulate consumption.

 

Four, the advertising function of commodity sales

Trademark is an effective means of advertising. Many famous brand goods are known to consumers through advertising. When consumers use goods with trademarks, if they have a good impression on the quality, price and durability of the goods, they will try to spread this impression to other consumers, so that the operator's products or services will be deeply popular. In this process, trademark plays the role of silent salesman, but also plays its advertising function.